Our marketing team is growing, and we are looking for our next superhero!

As the Product Marketing Lead, you will play a critical role in positioning our supply chain planning and TPx solutions in the global market.

You will be responsible for developing compelling product messaging, creating high-quality content, and supporting our global demand generation efforts.

You will work closely with cross-functional teams, including product management, sales, and regional marketing, to ensure that our solutions are effectively communicated and differentiated in the marketplace.

• Key Responsibilities:**
• Positioning and Messaging:**
• Develop and refine the positioning and messaging for our advanced Supply Chain Planning and TPx solutions
• Ensure product messaging resonates with target audiences and clearly differentiates FuturMaster from competitors
• Content Creation:**
• Develop sales enablement materials, including marketing toolkits, datasheets, and slide decks
• Create and manage white papers, blog articles, case studies, and other thought leadership content
• Demand Generation:**
• Collaborate on the development of content for global demand generation campaigns, including webinars and SEA white paper downloads
• Go-to-Market Strategy:**
• Contribute to the go-to-market strategy, including product launches and market entry plans
• Analysts’ Benchmarks:**
• Track and analyze industry benchmarks and analyst reports to inform product positioning
• Key Performance Indicators (KPIs):**
• Number and quality of sales kits and marketing materials produced
• Engagement metrics for white papers, blog articles, and other content
• Impact of product positioning on lead generation and sales pipeline growth
• Analyst report rankings and mentions
• Recruitment process:**

· **HR interview** (45 minutes / video) with Lison, our Talent Acquisition Lead

• · **Hiring Manager interview** (1h / video) with Naïri, our Global VP Marketing

· **Business case** (at the office)

· **Last interview** (1h) with your future team members

• Full proficiency in both spoken and written communication in English and French
• 3+ years of experience in product marketing, preferably within B2B SaaS and Supply Chain Planning, or TPx solutions
• Proven experience in developing positioning and messaging strategy
• Strong analytical skills for understanding industry benchmarks
• Strong writing and content creation skills, with the ability to produce thought leadership marketing materials
• Proven experience in developing and executing go-to-market strategies
• Why Join Us:**
• Be an important part of the marketing strategy of a fast-growing company in the supply chain planning industry
• Work with cutting-edge technology and innovative solutions
• Collaborative and dynamic work environment with plenty of opportunities for growth and development!