Direct message the job poster from Zeekr International

Global Talent Recruitment and Configuration

Geely Auto Brand

Who we are

We are Geely Auto, a member of Geely Holding Group, sharing the corporate family with Volvo, Lotus, Zeekr, and other affiliated brands. As the foundational entity and publicly listed company within the group, Geely Auto is dedicated not only to internal combustion engine vehicles also advancing battery electric vehicle (BEV) and plug‑in hybrid electric vehicle (PHEV) technology solutions. Our vision is to lead the development of a green and intelligent mobility ecosystem, contributing to a sustainable future and a better world. We remain committed to a user‑centric philosophy, guided by strategic direction and empowered by comprehensive technological and industrial capabilities.

Responsibilities

Brand

• New Geely brand building in Local market
• Management and assurance of qualified suppliers, digital agency, advertising agency, influencers and media to support Geely brand.
• Planning, management, organization and execution of events, especially the launching event in 2024.
• Responsible for the brand strategy of Geely with proper positioning in Local market.

Marketing

• Generation of annual MKT plan, analysis and update the market and industry information of Local market automotive.
• Target market definition for different segment and portfolio, explore and deep insight into market opportunities.
• Development and implementation of promotion strategy and Customer loyalty.
• Budget management and work equipment management.
• Homologate image and process control.

Digital

• Generation and implementation of brand CRM.
• Generation of strategies to increase conversion % in digital sales with the Geely distributor network.
• Creation of dashboard to consult the results of leads by distributor and national level.
• ROI analysis by digital channel.
• Project leader "digital transformation" in business processes at Geely distributors.
• Update of Geely Local market with design thinking methodology.
• Implementation of automatic bot in webside.
• Implementation of surveys by whatsapp API.
• Achievement of implementation of green check in whatsapp API.
• Planning and development of online car purchase.

Qualification

• Work experience: 5 years or above Auto Communication experience.
• Value motivation: enjoy the sense of achievement under high pressure and pursue the achievement of goals.
• English can be used as work language.

Employment Details

• Seniority level: Director
• Employment type: Full‑time
• Job function: Marketing
• Industries: Motor Vehicle Manufacturing