description du poste

ppbPrimary Location : /b FRANCE-92-HAU-PUTEAUX /ppbOrganization : /b AXAIM Communication /ppbContract Type : /b Regular /ppbShift : /b Day Job /ppbSchedule : /b Full-time /ph3Overview /h3pHead of Corporate Brand and Advertising. Based in Paris or London – Hybrid. Permanent contract. At AXA IM our purpose, to act for human progress by investing for what matters, is central to every action we take as a business. As a responsible asset manager, we actively invest for the long-term to help our clients, our people and the world to prosper. /ppAs a future Head of Corporate Brand and Advertising, you will report to the Head of External Communications, and you will be part of AXA IM External Communications. /ph3Responsibilities /h3ulliBrand positioning strategy management: Define and uphold a differentiating, globally consistent positioning aligned with corporate ambition and BNP Paribas Asset Management values. Develop and evolve the global brand positioning with internal stakeholders; build the brand architecture; refine brand guidelines; monitor global brand expression for consistency. /liliCreative leadership content oversight: Lead the creative expression of the brand, ensuring singularity, clarity and resonance with target audiences. Prepare the positioning platform and roadmap for markets’ appropriation. /liliBrand promotion media strategy: Design and deliver corporate advertising campaigns to generate top-of-mind awareness and brand preference. Lead global brand campaigns, manage relationships with agencies, and align activation plans with marketing actions. /liliBrand tracking: Oversee global brand tracking framework and studies; define KPIs and operating model to optimize metrics such as top of mind, awareness, proximity and engagement. /liliTeam management global coordination: Collaborate across BNPP AM and BNP Central teams; empower team members and develop operating models between global and local marketing teams. /li /ulh3Qualifications /h3ulliProven experience leading corporate brand strategy for a global organisation, ideally in financial services /liliStrong ability to build brand equity in complex, matrixed environments with multiple stakeholders /liliDeep understanding of brand architecture, positioning frameworks, and integrated brand governance /liliExpertise in stakeholder engagement and change leadership /liliExperience collaborating with senior leaders and external agencies at a strategic level /liliStrong communication skills in English and French (verbal and written), including the ability to distil complexity into clarity /li /ulpWe would love to know more about you. Let’s connect! Send us your resume. /ph3Context /h3pFrom July 1, 2025, AXA Investment Managers officially joined BNP Paribas Group via BNP Paribas Cardif, opening new horizons as we integrate a leading European banking and financial services group. We are building a premier European asset manager with 1.5 trillion euros AUM, positioning among top global players in long-term savings and investments. /pulliThis scale strengthens our voice in the industry, especially in responsible investing, where AXA IM and BNPP AM rank among the top five globally. /liliCombining two established entities offers employees the opportunity to be part of an organization with a long-term strategic vision and solid group support. /li /ulh3What We Offer /h3pIntegration opens expanded career paths across entities, asset classes and regions. Benefits include a unified vision for a premier European asset manager with 1.5 trillion euros AUM, a culture of inclusion, and client-centered solutions. We leverage emerging technologies to improve efficiency and creativity, and we are committed to sustainability in operations and responsible investment. Cultural integration emphasizes client focus, performance, collaboration, and diversity. /ph3Seniority level /h3ulliExecutive /li /ulh3Employment type /h3ulliFull-time /li /ulh3Job function /h3ulliMarketing and Sales /li /ul /p #J-18808-Ljbffr