Global Senior Brand Manager Boursin - Strategy & Equity - Bel
- Other
description du poste
The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.
Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!
Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
#IWorkForAllForGood
LOCATION AND START DATE
Permanent contract to be filled as soon as possible
Location: Suresnes (92) – Bel Group headquarters
MAIN DUTIES
Boursin Global Equity team is located in Suresnes. Specifically, the team drive the Brand strategic fundamentals, develops global communication campaigns, Brand universe & packaging design to build a global positive brand with a strong purpose.
The Senior Brand Manager will be part of the Global Boursin Equity team. He/she will gain broad exposure to all local teams and partner agencies, as well as functional activities (including but not limited to Strategic Insights, Media, Sales, Operations…).
DETAILED RESPONSIBILITIES
Brand Communication Strategy
Actively participate in the definition of the global brand strategic fundamentals (portfolio, Brand Equity, Brand platform ….)
Co-create communication strategy across touchpoints with media agencies, global IMC, and key markets.
Oversee the development and adaptation of the visual identity system and guidelines.
Ensure brand positioning and communication consistency globally.
2. Campaigns & Content Development
Design and coordinate strategic Global brand campaigns.
Lead development of the full communication ecosystem: digital, social media, POSM, e-commerce, and packaging identity (including flavors and limited editions).
Drive “always-on” strategies and content with global partners and studios.
3. Local Market Support & Adaptation
Support and guide local teams to adapt and amplify global platforms and campaigns.
Validate and help implement local content, ensuring alignment with brand strategy.
Share inspiration, best practices, and toolkits (webinars, communities, workshops, etc.).
4. Market Intelligence & Performance
Conduct market, consumer, and competitive analysis to inform strategy.
Monitor business performance, brand equity, and communication efficiency (KPIs, PCA, benchmarking).
Recommend actions based on learnings to continuously improve brand performance.
5. Team & Stakeholder Management
Coordinate with internal and external partners (agencies, innovation/renovation team, etc.).
Recruit, Manage & develop the global Associate Brand Manager (Trainee)
Foster collaboration and a learning culture across markets.
This position is based in Suresnes, to the west of Paris, with access via tram T2 (Suresnes Longchamp stop) and several bus lines.
YOUR ASSETS: Could this be you?
Minimum 7-8 years in marketing/brand management, ideally FMCG and international scope.
Strong expertise in strategy, media, digital, and consumer insights.
With broad view of the business, FMCG industry and consumers environment
Creative yet structured, with a collaborative leadership style.
Love mixing ideas, out of the box thinker while being very structured
Collaborative relationships builder
Able to drive projects in a multicultural, matrix organization.
Fluent in English, French is a nice to have
OUR ADVANTAGES